Our Services | Data Cleansing, Database Management, Intelligent Customer Profiling

Good data is a key aspect of any successful sales and marketing strategy. At Live Agent we will methodically and intelligently cleanse your raw data and profile your customer database - this alone creates a valuable marketing tool to maximise your sales potential - an asset to any business.

The Live-Agent team has extensive data cleansing, database management and intelligent customer profiling experience. We have created processes specifically designed to ensure your marketing campaigns reach your target audience, increase your sales potential and deliver a sustainable ROI.

What can Live-Agent Data Cleansing and Intelligent Customer Profiling do for me?

• Manage your future prospect pipeline.
• Send out and follow up information requests.
• Continually update contact and company personnel information.
• Follow up appointments to ensure no potential leads are lost.
• Reach customers that do not appear to be interested in your products or services after having gone through your sales process. We will identify reasons for objection and report any feedback, so that any gaps or flaws in your sales and marketing campaign can be addressed.

How does Live-Agent Data Cleansing and Intelligent Customer Profiling work?

Targeted marketing compares existing captured customer data to your company's specific criteria; this builds your existing and future customer 'story boards'. The cleansed data can then be used for promotions, appointment setting, sales lead generation, marketing campaigns, prospecting and customer retention initiatives.

On-going database cleansing & management

Once your database has been intelligently cleansed, this valuable on-going resource is then constantly monitored and methodically updated for you. Effectively managing data is a critical part of the sales and marketing process and your data, to be effective, must be kept up-to-date with continued customer profiling to ensure targeted marketing and business development.

Live-Agent's database cleansing and management services are fully scaleable in line with your strategic marketing objectives. Such a level of flexibility enables your business to take full advantage of seasonal market trends, to maximise on those cyclical times of the sales year to keep you ahead of your competition.

On-line visibility of database cleansing & management

Live-Agents' extranet system gives you access to real-time marketing information gathered about your potential customers. Your valuable, cleansed and intelligently profiled data enables you to effectively manage your current campaign every step of the way and effectively plan future campaigns. (more info)